COMMUNICATION
LOFTNOVANTADUE
DESIGNER
DAVIDE SORANZIO
ART DIRECTOR
DAVIDE SORANZIO
PHOTOGRAPHER
ELISA CARUCCI
WEB DESIGNER
DAVIDE SORANZIO
VIDEO MAKER
DAVIDE SORANZIO
YEAR
2021–23
INTRO
CONTEXT
loftnovantadue is a house with three dimensions:
studio, home and kitchen.
It offers many services and events, including supper clubs, workshops, photo shoots and coworking.
Dealing with communication and the art side, this transversality was the focus from the beginning. The goal is to explain its complexity.
IDENTITY
COLOR'S USES
The loft's yellow communicates to the user the interactive components. It's a guide for site exploring.
It is used for the sidebar that accompanies us during navigation and floods the screen when opening the menu to make us teleport to another page.
COMMUNICATION
loftnovantadue has a crafty spirit. I designed posters and menus for events.
COMMUNICATION
VIDEO
MASTERCLASS
We made an episode of the loft masterclass on fermented foods in the kitchen. Here is the trailer.
